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Majid Al Futtaim's Commitment to Sustainability: Featuring Hydraloop's Innovative Solutions

Majid Al Futtaim (MAF), a pioneering business conglomerate in the Middle East, continues to lead the way in sustainable practices, as highlighted in their 2023 Sustainability Report. This comprehensive document underscores MAF’s dedication to environmental stewardship, with a particular emphasis on water management, a critical issue for the region.

Water Management Initiatives

Water management stands out as a paramount concern for MAF, reflecting its importance both to the market and the company's operational ethos. The report reveals that through strategic implementation of advanced technologies, MAF has achieved remarkable water savings across several of its properties. Notably, the installation of Hydraloop greywater recycling technology has played a pivotal role in these achievements.

Impact of Hydraloop Technology

The report highlights several key areas where Hydraloop’s technology has made a substantial impact:

  • Tilal Al Ghaf Office: The integration of Hydraloop systems has led to a 52% reduction in overall water usage. This includes a significant 40% decrease in water demand for office irrigation.

  • Distrikt Office: In its initial month, the office saved 2,253 liters of water, equating to 40% of its irrigation demand, thanks to Hydraloop’s systems.

  • Juma Mosque: By selecting efficient fixtures and incorporating Hydraloop technology for greywater recycling, the mosque has achieved water savings of 43%.

Commitment to Sustainable Development

Majid Al Futtaim’s sustainability strategy, “Dare Today, Change Tomorrow,” encompasses ambitious targets set for 2028, focusing on net positive carbon and water, circular economy practices, and climate resilience. The company’s efforts are not just limited to technological advancements but extend to fostering a culture of sustainability within the organization and the broader community.


The inclusion of Hydraloop’s technology in MAF’s sustainability initiatives underscores the growing recognition of innovative water management solutions as vital components of sustainable development. As MAF continues to set new standards in sustainability, Hydraloop is proud to be a part of this journey, contributing to significant water savings and promoting sustainable living practices.

For more detailed insights, you can read the full report here.



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