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Press Release: Hydraloop® to Globally Launch the Hydraloop Concealed at the 2023 CES

Updated: Jan 6, 2023

Hydraloop Concealed allows for up to 45% water savings, is extremely compact and suitable for any bathroom space, from new build to retrofit

Smart Home Honoree of the CES 2023 Innovation Awards

LEEUWARDEN, the Netherlands, 19 December 2022 – Hydraloop, a company dedicated to empowering people to sustainable living with unique, patented, decentralized water recycling systems, will globally launch its latest product, the Hydraloop Concealed, at the upcoming Consumer Electronics Show (CES), 5-8 January in Las Vegas.

In order to fulfill the growing demand for urban living, this next-generation product with upstream intervention water-saving solutions serves the complete real estate market, from new build to retrofit. The Hydraloop Concealed can save up to 45% on total in-house tap water, is easy to install, and requires minimal space. It is low maintenance and IoT-connected with low-energy consumption.

The Hydraloop Concealed is delivered as a simple-to-implement kit, minimizing construction time for new bathrooms and ideal for the refurbishment of existing bathrooms. The front is customizable with a distinctive design and transforms the smallest room in your house into a statement of sustainability. The Hydraloop Concealed price range starts at US $1,995 (recommended retail price) plus the costs of a toilet flushing system and is available to pre-order from 5 January 2023 via the company website. Actual sales, delivery and installation are expected to start in 2023 through the Hydraloop Partner network.

“The Hydraloop Concealed uses the patented technology that was recently awarded the United Nations World Intellectual Property Organization (WIPO) Global Award. We were elected because our technology can substantially reduce water consumption worldwide, realizing a huge social impact. Answering the wide demand for urban living and clean-tech solutions, this extremely compact product is installed behind the bathroom wall, fitting any bathroom space – from condominiums and townhouses to urban apartments, multi-family homes, and tiny houses – an eye-catching design product that seamlessly integrates into the structure of any bathroom,” said Arthur Valkieser, CEO at Hydraloop.

The Hydraloop Concealed is the newest member in the growing family of products, that already includes the following, award-winning units: Hydraloop H300, Hydraloop H600, and Hydraloop Cascade.

Come see the Hydraloop Concealed and meet the Hydraloop founders at CES 2023, 5-8 January in the Dutch Tech Pavilion, Tech West A/C #55332. Our product is also on display at the Venetian Expo, Hall D#56320.


About Hydraloop:

Hydraloop® is the world’s first IoT-connected, consumer-friendly water recycling system that reduces total in-house water consumption by up to 45 percent. A Hydraloop device cleans greywater from showers, baths, washing machines, and optionally hand basins and condensation water from tumble dryers, heat pumps, and air conditioning. The treated water can be used for toilet flushing, washing machines, garden irrigation, and topping up swimming pools. Hydraloop reusable water is clean, safe, and disinfected. Hydraloop water meets the highest international standards, like the US NSF-350 and European EN 16941-2. Hydraloop increases the value of any building, lowers the running expenses for water and energy, and reduces carbon footprint.

Hydraloop future-proofs buildings, adds LEED and BREAAM certification points and is suitable for dense cities, rural areas, and off-grid situations.

Water is central to all United Nations’ Sustainable Development Goals (SDGs) and therefore saving water directly impacts all the SDGs. Hydraloop’s filterless sustainable technology directly impacts the following SDGs: 6 (Clean Water and Sanitation), 11 (Sustainable Cities and Communities), 12 (Responsible Consumption and Production), and 13 (Climate Action).

Hydraloop Media Kit:

For more information visit

Global Press Contact:

Barbara Mounier

Head of Communications

+31 6 3808 1440

Media Contact at CES:

Valerie Hackney

Marketing & Sales Support Specialist

+1 (414) 433 7585


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