3 minute read
From theory to action: How Hydraloop supports water resilience — today!
How Hydraloop supports McKinsey’s vision for scalable, decentralized water resilience solutions
According to McKinsey’s latest report, the world is heading toward a 40% shortfall in freshwater supply by 2030. To avoid widespread disruption to health, livelihoods, and economies, the report urges immediate action and outlines a bold agenda: accelerate the adoption of decentralized and circular water systems, reduce freshwater demand through innovation, and empower multiple stakeholders—from governments to technology providers—to scale practical solutions that already exist today.
Hydraloop: Decentralized water reuse, ready to scale
At Hydraloop, we’re proud to already be delivering exactly the kind of solutions McKinsey calls for. Our award-winning water recycling products are decentralized, practical, and built for scalability. They treat and reuse greywater from showers, baths, washing machines, and HVAC systems—right at the source. The result? A reduction in total domestic water consumption of 25–45%, with no compromise on comfort or convenience.
And with our circular shower—the Hydraloop Upfall Shower—users can save up to 80% on water and energy while enjoying a 35 L/min spa experience using just 2–3 L/min of fresh tap water. This is real-world impact: immediate savings, measurable water resilience, and lower pressure on central water infrastructure.
Meeting water resilience goals in practice
McKinsey’s report emphasizes that we cannot rely solely on centralized infrastructure to close the freshwater gap. Resilience must be built from the bottom up—with local, flexible systems that work in homes, buildings, and neighbourhoods. Hydraloop’s technology integrates easily into both new construction and retrofit projects, giving architects, developers, and municipalities a ready-made solution to reduce water stress and future-proof developments.
What’s more, by reducing the amount of wastewater discharged, Hydraloop systems also help ease the burden on overextended treatment plants—addressing two challenges at once.
Beyond technology: collective action and partnerships
The McKinsey report also highlights the critical role of multi-stakeholder collaboration. Water resilience is not a solo pursuit—it demands coordinated action across public and private sectors. Hydraloop works hand in hand with municipalities, utilities, real estate developers, technology partners, and policy experts to accelerate the adoption of circular water systems.
From our recent partnership with Hansgrohe to our participation in initiatives like the Construction Table Sessions for Water-Efficient Neighborhoods, we’re proving that when sectors align around shared goals, water-smart innovation moves faster.
From insight to impact:
Water resilience is no longer a theoretical ambition—it’s a practical necessity. The solutions are already here. The question is: will we implement them fast enough?
At Hydraloop, we’re ready. Our technology is proven, our partners are committed, and our mission is clear: to make water reuse as intuitive and standard as insulation or solar panels. If you’re designing a water-smart building, neighbourhood, or portfolio – we’re here to help make it happen.
Let’s build water resilience together. Starting now.
